Norm Morrison Oct 21, 2021 10:22:37 AM 6 min read

A Better Connected Treadmill


Marketing is an amazing thing. Enough money in the marketing, and enough paid fake reviews, You can convince people to buy expensive pieces of equipment that have substandard warranties, substandard performance, and really bad independent reviews.  Just spend enough on digital marketing, and a lot of people will buy it.
I would know since I've been part of the connected fitness industry nearly since the beginning. I've been on the inside and I know how much money goes into marketing and content, and how much money actually goes into warranty and support.  But there is a reason most real treadmills, for example, have a 5 or 10-year warranty on their parts.  And most badly supported internet brands, hidden at the bottom of their bright and shiny website, have a paltry 1 or 2-year parts warranty. Because their components are not where the money was spent.
And being a company that actually does service equipment, we get dozens of people per month in each showroom complaining that during the pandemic they bought into the hype, and got bitten with one of those direct-to-consumer, well-marketed products that has no service and bad warranty support.  
But I've got good news for you.  It doesn't need to be this way. The connected fitness, the new world of content matched to fitness equipment, is growing up.  More brands are getting into the game, and that means competition. And there are companies who are making higher quality equipment, and equipment with longer warranties, and better support.
You no longer have to choose between a connected fitness treadmill with substandard performance and a paltry parts warranty, and a real treadmill with a 5 or 10-year parts warranty that doesn't have content.
At connect fit, because we are service and client-oriented, but also deeply embedded into the connected fitness world, we've partnered with companies that have the best of both worlds.
You can get an echelon Stride-7commercial connected treadmill, or the brand new Bowflex 22 treadmill. Instead of being saddled with only 2 years of parts warranty, you actually get a real warranty and real support.
And did we talk about performance?   Most connected treadmills don't even give an average incline adjustment, short of the normal 15°. The Bowflex 22 has 5° of decline and up to 20° of incline.  And the Echelon stride seven goes up to 15.5 mph.  And then we have the commercial Freemotion 22 Incline trainer, with a -3-30 incline AND 15MPH max, as well as IFIT content.  Possible the best of all worlds.
So don't be caught in the trap of buying that early connected brand that was popular back in 2017 and 2018, with a bad warranty and bad performance, just because they have hundreds of millions of dollars to spend on marketing.  The next generation of connected treadmills is coming out this year, and so you've got lots of choices. I'm not telling you what to buy, but being a smart consumer and seeing all your options and not just making an impulse purchase based on a big marketing budget, is always smart.

Connect with us here to learn more, or go here for service, since we actually do service equipment!



Norm Morrison

Norm has a long history of building partnerships between Health and Wellness companies and meshing technology creators with manufacturers and vendors. He helped build the largest fitness equipment dealership from the ground up and has worked with nearly all of the major manufacturers in the industry. The top brands in the market come to him for advice about developing and improving their product. Norm has helped dozens of companies bring products to market and has an inside track on what’s new and what’s next in both the legacy and connected fitness industries.