Norm Morrison Feb 10, 2024 9:55:24 AM 4 min read

It Takes a Team...

We aren't just some national chain selling a dumbbell and home depot smelly flooring squares here.
We work with over a thousand trainers and therapists, and over 600 builders/designers...so far.  And some of them are definitely the top trainers in the area.


And when you design a gym, especially a high-end home gym or unique facility, you need to maximize space and utility...especially in the type of trainer the users want.  So you need in-house, specialized delivery technicians, the right flooring options, current CAD software, as well as an encyclopial understanding of dozens of brands of equipment.roux 2

This is a recent example, with Optimal Fitness...one of the best training organizations in the country, let alone Boston...getting together with us and over the course of a few months, setting up the CAD, the colors, the equipment for a client in Florida.

Then we have to set up for the special order white frames, and making the Cybex and True and Hoist equipment the same white and matching upholstery, get it to the warehouse in Florida, and getting it all professionally installed. 

Experts work with experts and have expert teams.  At least 2 pieces in this collage I helped design.  Working with us is sort of the opposite from buying blindly online.  That's why so many trainers and builders work with us.

And you can, as well.   

 

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Norm Morrison

Norm has a long history of building partnerships between Health and Wellness companies and meshing technology creators with manufacturers and vendors. He helped build the largest fitness equipment dealership from the ground up and has worked with nearly all of the major manufacturers in the industry. The top brands in the market come to him for advice about developing and improving their product. Norm has helped dozens of companies bring products to market and has an inside track on what’s new and what’s next in both the legacy and connected fitness industries.

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